Another K&C distinction: we’re media-centric.
One of our founding goals was to create an agency that puts the needs of the media in the highest regard. This is key, if you want to be in the game for the long-haul. Since our first day, we try to view things from a journalist’s perspective.
We urge our clients to treat the media as if they were their single most important customer. Everyday we try to balance our clients’ needs against those of the journalist. As a result, we’ve come to earn the respect of both.
We influence the influencers.
We generate results.